Use H1 and H2 tags with your main and secondary keywords. Most SE’s give a lot of weight to words that are wrapped in these tags. Each page on your web site should have one or two targeted keywords at the beginning of the page. Just add keyword to the main keyword and the same for your secondary keyword replacing h1 with h2 and deleting the spaces.
One of the ways to get this done is to use articles to obtain guest blogging opportunities. However, these opportunities are a lot like being published in the local papers. There are a lot of “no’s” and a person needs thick skin to find a person who will accept the author as a guest blogger. This is because any good will that the blog owner has generated is transferred to the other writer. This can seriously hurt the blog owner if the other person is not a stickler for quality at all. Therefore, there will always be a lot more “no’s” than “yes’s” when looking for publicity on the internet.
Ranking on page one of Google, Bing and other search engines is not as hard as you may think. If you implement the following strategies in your new sites you stand to benefit immensely.
If a local business owner spent ten hours a week or so trying to stay on top of the local SEO news, he or she might be able to stay on page one of organic listings and Google Places. But that would assume that they are spending even more time or money actually implementing the strategies they learn about.
There is a treasure trove of information available on the internet if you want to learn more about SEO. There are many helpful SEO experts you can meet though blogs and forums who freely give advice on SEO. Like Dan Richmond, professional SEO who will help you out for free. This is a marketing class they don’t teach in business school. Your best teacher is somebody who actually does the work. Dan’s absolutely free SEO guide and E book is called SEO in Practice, the bible for SEO strategies for marketing and promotion on the internet. And yes, it is free.
You’ll need to decide what your website is for. Will you be selling products, providing information, or capturing visitor details? Once you’ve decided what your website will be used for, you can decide the sort of keywords you want to be found for, based on what your company does.
You can do SEO in a number of ways. I have highlighted few SEO tips that can help you get loads of web traffic for your website. Reading these tips will help you avoid the most common mistakes that most of the others marketers have made.
Be their guru, do everything you would do for yourself and Pinterest more, show initiative. But most of all, listen to what the client wants, even if what they want isn’t exactly what they need, do it anyway, and help them see what will really help.